Sales Managers Job Description video

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Any company with a product to sell needs a talented sales force. The person who directs and coordinates that sales force is the sales manager. From hiring and training, to day-to-day supervision, the manager works closely with every member of the sales team. He or she must be a leader, able to inspire and motivate. As former salespeople themselves, they've usually advanced to management by demonstrating not only superior sales skills, but also a knack for problem-solving and the ability to get along with co-workers. Employers look for degrees in marketing and management, or in an area related to their industry. In highly technical industries, such as computer and electronics manufacturing, a bachelor’s degree in engineering or science, combined with a master’s degree in business administration, is advantageous. Sales managers need up-to-date computer skills to help them do everything from market research to tracking and analyzing sales records and statistics. While much of the time is spent in the office, some jobs require travel. Sales can be a stressful career. Managers must be able to handle pressure from senior executives looking for more profits…as well as pressure from the sales staff, who often are under pressure themselves to make their customers happy. A manager’s salary is often tied to profits and may include bonuses, as well as a percentage of overall sales. For this reason, managing a larger staff usually translates into higher earnings. Sales manager is one of the most direct paths to success in the business world: many company presidents began their careers in sales.


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