Arts Audio-Video Technology and Communications video

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There’s an old saying in the theater. Everyone has two fields of expertise: their business, and show business. Most of us love to be entertained, and with television shows and magazines that focus on the entertainment business, people know a lot more now about what goes on behind the scenes, than they did in the old days. Even so, the headlines make it seem as though it’s possible for anyone with talent to make a lot of money in this industry. That’s not necessarily true. Thousands of people make a good living working in the Arts and Communications, yet only the fortunate few pull down superstar salaries. Even at less exciting levels, working in this field can be very rewarding, because you get a chance to combine creativity with talent and technical skills. From camera operators and equipment mechanics…to musicians, actors, directors and producers…those who work in arts and communications serve clients. The client might be the audience for a movie, an advertiser in search of the perfect product illustration, a homeowner wanting a new look for a living room--anyone needing creative services. Even the most creative enterprise must operate on a budget, and satisfy the end-user. So to work well in this field you need to understand what’s wanted for a particular task. If you specialize in merchandise display, you need to know just what kind of customer the retailer wants to attract. If you’re a radio announcer, you need to know the age and taste of the audience your station is trying to reach. In every case, to make a living in arts and communications, your creativity and skill has to find an audience. If you work for an employer, you’ll probably be given direction about how to make that connection. If you work for yourself, free lancing as an actor, artist, designer, writer or musician, you might have an agent represent you to potential customers. Even those with technical skills, such as broadcast technicians might seek representation for regular employment. Or they might work for a media enterprise such as a broadcasting or cable network. This field also encompasses journalism, which serves the higher goal of truth. Reporters and correspondents do try to reach an audience, and they hope to earn paychecks, but they usually try not to let the audience and employer affect their objectivity. They strive to ‘tell it like it is,’ providing information that is not influenced by people in power, such as the advertisers that support their publication or program or the government. Indeed, a free press, unrestrained by censorship, is one of the fundamental tenets of our democracy. Whether on location with a big production, or doing small individual projects, people in arts and communications are never alone. Their work connects them to the world.

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