advertising videos

Everyone in marketing, advertising, or public relations is involved in communicating with the public and helping to shape its opinions and perceptions. With the help of their subordinates, marketing managers research the demand for their company’s products or services, develop pricing strategies, and identify likely customers. They often work with advertising managers, who are usually employed by ad agencies view more

There’s an old saying in the theater. Everyone has two fields of expertise: their business, and show business. Most of us love to be entertained, and with television shows and magazines that focus on the entertainment business, people know a lot more now about what goes on behind the scenes, than they did in the old days. Even so, the headlines make it seem as though it’s possible for anyone with talent to make a lot of money in this industry view more

From books …to billboards…to video games, we’re surrounded by the work of Commercial Artists. They use their artistic ability to illustrate ideas or sell products. At advertising agencies, for example, commercial artists visualize concepts developed by the creative team. Their work may appear in ads for newspapers and magazines…or in commercials for TV. Illustrations in a book and animations for video games are other examples of commercial art view more

For passers-by, it seems amazing that any one person can handle the crane towering over a construction site. It appears to have a life of its own—a gigantic creature bending, turning, and lifting materials, machinery, or other heavy objects. But someone is very much in control: crane and tower operators are highly trained construction professionals who have reached the height of the equipment operation ladder…literally! Material-moving equipment operators are classified by the type of equipment they operate, and nothing is more complex or important than the cranes and towers that make big building projects possible view more

When a product is sitting on the shelf, it’s easy not to notice it. The job of demonstrators and product promoters is to bring the product to a shopper’s attention. Demonstrators promote sales of a product to consumers. Product Promoters try to induce retail stores to sell particular products and market them effectively. They work in stores, on television and sometimes door-to-door, showing potential customers why a particular item is a must-have view more

Every business needs to know who their customers are…and what they want. Market Research Analysts provide that information. When a new product is being developed, they consider its potential sales—and the competition. They may design telephone, personal or mail interview surveys to assess consumer preferences. For all kinds of services and products, from political parties to cleaning fluids, Market Research Analysts make phone calls, mail surveys, conduct interviews in stores and on the street view more

The goal of every business is to sell its products. And whether the product is a book, a bagel, or a bottle of liquid hand soap, the same elements are involved: market research, advertising, sales, public relations, and promotions. Marketing supervisors and managers are the people who oversee and co-ordinate all of these activities. It goes without saying that marketing managers need an in-depth knowledge of each of these areas view more

Store window displays can be as elaborate as a theatrical production. Or they can be straightforward presentations of what’s for sale—and for how much. But somebody has to put those things in the window! And that person is called a “window trimmer.” The goal is to catch the eye, and make merchandise look irresistible. It’s a job that requires creativity, the ability to work under pressure, and marketing skills—you need to understand what kind of shopper the store wants to attract view more

The subjects vary. And so does the equipment. Photography is a business in transition from the old ways, with 35-millimeter film developed in chemicals… …To the new digital imaging that is more immediate, and can be manipulated with computer software. Photography is an art form. But very few photographers who specialize in “fine art” make enough money to support themselves solely through their artwork view more

We live in the Internet age, but printing text and images on paper and other materials is more popular than ever. That’s good news for the print press machine operators who setup and operate printing presses. Employed by firms that print color newspaper inserts and catalogs, by small shops that do custom business printing, and by many companies in between, these workers are essential to modern business view more

Property or Real Estate Managers are the people who supervise the vital behind the scenes operations of malls, commercial office buildings or apartment buildings. They advertise apartments and commercial space, negotiate leases, pay bills, prepare financial statements and report to the owners on the status of their properties. Managers also negotiate contracts for building services and hire and supervise maintenance and management personnel view more

Telling the world about a business, product, cause, candidate, organization or institution is the work of Public Relations Specialists and Publicity Writers. . A public relations specialist can provide strategic advice about how to get the word out, and about how policies might impact consumers, voters, shareholders, fundraisers, and other people the client needs to reach. To do that job effectively, the specialist maintains contacts with the news media, and organizations that are important in a particular field view more

Getting paid to talk is not as simple as it sounds. Whether voicing an advertisement… anchoring a TV newscast … or hosting a radio show…. announcers call on an array of skills. For example, you need acting talent to record voice-overs in films and commercials, because though you’re not seen on camera, you’re still playing a role. Disc Jockeys are entertainers who play scheduled music and commercials between jokes, interviews and topical information view more